So, let’s ask you readers a question,
Is your first judgement of a Brand based on online reviews?
According to Inc.
“91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews”.
HOW DO WE MAINTAIN A HIGH BRAND FREQUENCY?
Brand frequency refers to the amount of digital penetration and reach it has. And this is in terms of the online customer perception and feedback it receives periodically, with review points, likes, comments and shares.
Maintaining this means giving the tiniest of specs, attention too. The less concerning aspects to be taken as highly alarming where brands cross the thinnest of borders of being better with customer experience than the rest.
Let’s begin with enhancing your “Google my Business” strategy and Drive Facebook Listening for your Brands branched out pages.
STEP 1- ALWAYS BEGIN SMALL!
Monitoring online chatter and analyzing each location can enable you to build on those bits, to get wholesome. A segmented approach always helps brands to circle their presence everywhere as it gives no space for extremist opinions in parts.
PS- Tracking, being informed and maintaining a directory of your customer feedback and sentiments is the best way to scale up
STEP 2- GET THOSE REVIEWS UP!
After listening, your brand will gather loads of data to be either acknowledged else, attended to. The best approach is to increase your response activity to online comments and complaints, so that your customers are satisfied in the end, as they have been given the attention to which they reached out in the first place. Since the responsibility has been shown, your reviews go up and brand health improves.
PS- no ones likes to try or even review an unresponsive brand in the online space
STEP 3- TRACK LOCATIONS, GET SPECIFIC AND IMPRESS THOSE COMMUNITIES!
Here you expose yourself to the north and south poles of your brand pages, once you visit you see that it’s getting so hot, that the ice is melting.
Tracking your farthest of locations and attending to the most irrelevant of brand pages, impresses those communities, so that they know you are making sure that you are not one of those brands that are just lost in the metros or the famous sparkle drive.
STEP 4 – IT'S ALL ABOUT THOSE NANO SENTIMENTS
Here is where your local marketing strategy comes to play.
When you deliver hand crafted content and accessible discount offers that are location friendly, you have aced your bait!
Spark fire with your visual and lingual treatment and present yourself as a very approachable brand. Its only when you know what the people thrive for will you give back a menu, a design, or a deal that will get the crowd flocking to your site.
And when your location listening is on check, GMB reviews are good, the negative review will convert at a faster rate for an everlasting positive fate.
And reversing the line let’s say, “Think local to attract the global, audience, acceptance and appreciation!