WhatsApp - The Newest Channel for Customer Service

Social media has made it easier for brands to connect with their customers. It helps them to engage, take feedbacks and reviews. But when it comes to direct conversations, messenger platforms start to take the lead. Since 2009, when WhatsApp was launched, the entire phenomenon of conversations and direct messaging has changed. The platform has made communication easy and all the more direct, something that brands shouldn’t stay away from!

On a daily basis, any large customer-centric brand receives more than 100 mentions out of which, some are queries, feedback, suggestions and complaints.


These mentions go through a complex workflow before they meet a redressal. Now imagine, what if all these comments are sent to a brand on WhatsApp? It would open a way to address these queries faster and in all the more personified manner!

While customers would be more than happy to connect to brands through their favorite messaging app, WhatsApp Business integration can also help brands to indulge in the personalization of the messages. Through detailed interactions, the brand can also be benefited with various customer insights.

These data points can then be analyzed by the brands to improve their customer experience as well as inculcate the suggestions provided in their products, only to enhance them. WhatsApp is finally here to change the way things work with brand and at Locobuzz, we are working on WhatsApp Business API integration to set the new standards of customer experience.


Apart from that, we have also launched the WhatsApp chatbot that will help the brands to automate their communication so no time is wasted in addressing basic customer queries and engagement is driven 24/7.

WhatsApp is going to be the future of customer-support mechanism and Locobuzz is standing at the forefront of this new change. So, when are you introducing your brand to this new tech?