The sales guys may speak to intimidate, create a need to craft a curiosity just because you are intimidated to know, but what you don’t know is that you are falling into a trap of false promises…
Think quick and get ready to catch on cues, whilst you are shortlisting CX tools to begin transformation, are you clear if they as a CX platform are delivering customer experience as an organization themselves.
Don’t be afraid of the technology they may sell you, just keep this blog handy.
These are a list of instances you might come across during a pitch.
1.“You will benefit from the analytics”.
For starters ‘Analytics’ means a statistical representation of data which is conclusive in nature.
How to identify it right?
Check the accuracy and plausibility of the data projected. Are they statistical or inferential in indicating towards an action?
Are they aligned with your research and evaluation objectives?
Well, now it depends on you how you answer these…
2.“We give an overview of your Competitors activities”.
So, to begin with if they speak of an overview, don't settle.
A competition tracking can be seamlessly characterized as -
• Extensive • Inclusive • Resourceful
An in-depth competitor analysis should take you into a secretive undercover mission into their digital space. From their storyboard approaches, audience sentiment, hashtag penetration to their distress points, you should have a report ready of them all.
And over and above the tool should tell you what your competition doesn’t yet know about themselves!
This is what Competition benchmarking should do for you.
3."We deliver insightful reports”.
As we speak of reports, ask them what they mean by insightful? What they might infer is just a factual documentation of what they AI has analysed. But what to recheck is are the reports insight-fully humanized?
The true definition of an insightful report is it being dynamically detailed and categorized to address situational immediacy. It needs to enlighten you, uplift and motivate your brand to perform, report after report.
4.“You should definitely consider a Command Centre”.
“Experience the Warroom Critically, as it is subjected to your brand being at a financial risk”
The ideal way in which you decide on a Command Centre deployment is-
1.NOT that its fancy enough to create an attraction point for the organization
2. NOT because you think its an integral business investment
3.NOT for it being a DIY Dashboard but,
In actuality boosts your brand performance with a Real-time Digital Intelligence Hub.
5.“Your brand reputation is at risk”.
The most ancient trick of sales is by making one, using the famous “scare tactics”. Again, don’t be intimated, be sure. Even if your brand is undergoing a Digital Crisis, don’t make a choice with haste.
Instead, learn the why, when and how’s of Crisis Management and take the decision based on how Comprehensive and the scope of actionable data would be provided to rest this case.
A comprehensive Social Listening platform will always have its limitations and scope of work in place. The platform will let you listen to the negative,positive & neutral all in one place.
It will make a wholesome collation of every crisis related touch points which can also enable aversion or course correction in an ensemble of all elements needed to stitch up the broken pieces.
Furthermore, your brand will derive profitable outcomes with Big Data, Analytics and Insights.