So, we call Analytics the Spine and Insights the Heart, of your Digital Body.
Without them there is no point of Social Listening and Digital Learning.
But what are analytics?
They are statistical and derivative representations of your digital data, with which you can conduce your Brand efforts as actionable and performing.
Ok, this was just the first step…
When you have your analytics holding strong, your digital hemoglobin high, your brands heart being pumped by insights and comprehensive reports.
And, How to gather promising analytics for your brand?
STEP 1- Evaluate the right CX tool
STEP 2- Always ask for a Demo
STEP 3- Shortlist and Finalize on 'the one'
STEP 4- Analyse and create a set of relevant keywords for data mining
STEP 5- Check the delivery and presentation of the Analytics Interface
STEP 6- See if you can personalize the Analytics
STEP 7- Configure alerts on attention points
STEP 8- Stay Calm and Keep Tracking!
Wait a minute, did I just talk about personalizing analytics?
Subtly,i think you know the answer,
and, You are right!
With us your Analytics can be DIY’d, this means 150+ widgets for personalized crafting, well laid out situation and priority wise segmentation and automated and scheduled reports as per brand needs.
The way forward is definitely Custom-Made Analytics- that gives a brand way higher potential to enhance themselves in the eyes of their customers, rather than just factual insights that are chalked out from automated data analysis engines.
And concluding the distinction in the way you drive actionable analytics, make them immersive and experiential to create disruption to create a unique positioning and to establish a unified digital connection with purpose.