Social listening is the quintessential way to rapidly gain information about the consumers changing habits, preferences, and expectations.
Some of the times like the Covid-19 pandemic have shown that social listening truly is an invaluable source of insights for the marketing and PR professionals.
This is a good percentage, considering the potentially transformative benefits of social media listening to businesses of any size and domain.
We are here to change that by empowering you with all the knowledge which is actually needed to start using social listening to your advantage and grow your business. Stick around to learn all the what’s, how’s, and why’s of this amazing process!
What is social listening?
Social listening is the process of collecting data from social media channels and forums on a chosen topic. This could be a brand, industry, or anything at all.
The collected data is then analyzed to find trends and some useful insights. This can influence a wide range of processes, which includes product updates, business operations, and advertising approaches.
The Biggest Trends in Social Media Listening for 2021
- Audience Segmentation is Top Priority
Followers, likes, and subscriber counts, and views are no longer central to the social media strategies. Brands are being challenged to find some of the new ways to measure success. They are competing not just to grab the attention of people but also to the rate and duration of user engagement. That is why they are looking for solutions that use some of the relevant data to determine the quality of their audience.
- Customer Service is Key
Social media as a form of customer service is going to be a big trend as brands look into building online communities. Moreover, customers like to be assured that they are heard and valued.
- Personalized and User-Generated Content Get More Prominent
This trend emerged a few days ago. Moreover, it is more pronounced and will continue to grow its year as one of the bigger trends in social media. People appreciate promo posts. But they mostly advocate trustworthy and relatable brands that are proud to share their personality and expertise.
- Live and Stories Continue to Soar
Nowadays, people's attention can be quickly diverted as they even opt for immediate, engaging, addictive, and impactful content. And the best way to capture in just a few seconds is by posting and going live stories.
Benefits of social listening
Although there are (many) more than four benefits of social listening, here are some of the most important ones:
- A single feed for all your brand mentions
Keeping track of all your social media platforms can get overwhelming, especially if you have an engaged audience. The good thing is that social media tools like Locobuzz will enable you to be in the loop without having to go through all your social media channels.
- Valuable audience behavior insights
Gaining a deep understanding of your target audience is one of the most impactful benefits of social listening.
If you don’t know how your audience feels about your product or brand, then you can't engage with them in an efficient and effective way. But when you do, you can tailor your strategy to fit their liking and improve the receptiveness of your content and overall efforts.
How to do that, you may ask? Locobuzz reports are the answer.
Crisis management and prevention
An increasing amount of buzz about your brand might sound excellent in theory. But what if that buzz is a crisis in the making?
As we live in a world of peak social media activity, easily accessible, consumer empowerment, and shareable information. All of these can have a serious impact on your brand reputation and building.
No matter the company niche, size, or any other factor, no brand is untouchable when it comes to crises. But you can easily mitigate a crisis by completely prevent one by turning on the real-time basis alerts.
Moreover, sometimes brands overlook the opportunities that lie in social listening, with one of the most prominent ones being a lead generation. This method is very efficient and effective, as it is a personalized approach responding directly to the needs of your lead.
Social listening helps you to easily track down people who are:
- Interested specifically in your service or product.
- Seeking advice or any other recommendations for a product or service like yours.
- Unsatisfied customers that use a competitor product or service.
Want to get started with social listening?
From brand monitoring and reputation management to ample data analytics and audience insights, Locobuzz is the only social listening tool you’ll ever need. Sign up for your 7-days free trial today.
Locobuzz is a SaaS platform that converges with technologies such as Artificial Intelligence, Machine Learning, Big Data, and Analytics to provide brands with a 360-degree customer experience management suite. Locobuzz’s powerful analytics algorithms have helped seasoned brands establish a strong foothold in the digital hemisphere and transformed their customer experience journeys. Visit our website www.locobuzz.com for more information on our Customer Experience management services that are catered toward businesses like yours!