Why Is It Important To Listen To Branded Communities In The Age Of COVID?
Communities are places that showcase what people have on their minds, versus what they have in their shopping carts. Allow me to illustrate with an example »
The Power of UGC in the Age of COVID
So, Tomorrowland 2020 was a virtual event. No, I don’t live under a rock, but if COVID19 hadn’t happened, I was planning to tent-up »
How Social Media has Changed Digital Advertising, Purchasing and Content Consumption in the Age of COVID
Coronavirus, the bane of all things known to business. It’s been about four months (for us in India) since the first lockdown. A lot seems »
Top 5 reasons why Data Analytics matter in the Age of Covid19
The virus is here to stay, and cost-cutting on data analytics and customer engagement is not an option Netflix used the power of streaming technology in »
Why social listening is a critical spend right now?
Crisis calls for strategic adaptation, and Social listening might be the only way to do it. The novel coronavirus is the unshakable truth that this lockdown »